Essay about Coopers Ice Arena Solution - 633 Words

Tiffany Harrison MKTG 3000 Spring 2015 Dr. Michael Furick Cooper’s Ice Arena Solution Claude Cooper’s target segment for his public ice skating sessions seems to be adult couples, kids (14 and younger) and teens (14 and up) I think those target segments can increase revenue for him he may just be going about the wrong way. There’s also potential to make certain sessions more exclusive than other public sessions but Claude seems hesitant to do so. His strategies or ideas are great in theory however the results show only poor sales. I believe his focusing on one target group so heavily has left him sort sided as to the potential of profits each segment brings to offering public ice skating sessions. Each group can benefit from public†¦show more content†¦Once he builds the popularity of his sessions he can start to offer exclusive sessions to certain target markets. For the elusive teen segment Claude should advertise on contemporary (pop, hip hop, etc.) local radio stations that teens actually listen to. He can offer an exclusive teen night either Friday or Saturday night. He should think about hiring a contemporary dj to play that night and encourage everyone who comes to tweet, hashtag or upload selfies to their social apps(Twitter or Instagram). For couples he can offer a couples only night designed around bonding and socializing. He could offer a couples night out package that incorporates a public ice skating session that comes with hot cocoa for two or wine for older couples. For the kids he could have ice skating races where the winner wins a prize and offer times either on Saturday or Sunday afternoons where kids can come and have birthday parties. By defining each target market and finding each target markets value of his product he can then sell his product in a way that appeals to all of the groups. These changes will then allow Claude to generate the revenue he originally set out to make. References Schiff, Jennifer. Yahoo Web Search. Tips+on+how+to+market+to+teens. CIO, 24 Sept. 2014. Web. 14 Feb. 2015. Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19th ed. N.p.: McGraw Hill, n.d.Show MoreRelatedAetna Case7200 Words   |  29 PagesAsian-American business owners); and (2) the need for an organization that reï ¬â€šects and understands the customer base it serves. 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